Building patient loyalty with a highly personalized approach

A rich, consistent communication process that strengthens your relationship with your patient base is one of the foundations of a successful practice. Unfortunately, time, necessary resources and the marketing wherewithal to get the job done are often lacking. Using a combination of advanced database management, industry experience and VDP technology we can cost effectively handle your patient nurturing needs.

The Power of Personalized Communication

For a patient, generic communication has very little impact. Think of it this way: If a current patient came into your office, you would review customize your conversation based on the data in that file. Your mail communication should be no different. We can easily help you automate a customize communication strategy based on factors like the type of hearing loss, age of the hear aid, birthday, purchase anniversary or warranty expiration. This helps you build stronger patient relationships and opens new sources of revenue.

The Power of Technology

While 100% personalized newsletters and postcards might sound impossible or impossibly expensive, they really aren't. Using VDP (variable data printing) technology, we tell our printing presses to use certain pictures for one person and another set for a different person. We might use different background colors for different geographies. We can even add articles based on their type of hearing loss! And of course, we can integrate your patients name and hearing aid models into the communication. Best of all, this can be controlled completely by software and driven by your patient data!

Turnkey, Integrated, Nurturing Campaigns

The right campaign puts you in control of the relationship-building process between you and your patient. Our team will work with you to develop a personalized implementation strategy that ensures your people, processes, and technology work in concert. This in turn leads to reduced marketing costs, more revenue and increased profitability.

Exclusive Content

As an affiliate of the OTOhealth Alliance, you'll have access to exclusive content that's not available anywhere else. From newsletters to birthday cards to direct mail, you can be assured that your patients and patient prospects with be receiving only the best.

Now More Than Ever Think Loyalty Marketing

Patient focused programs can affect the way your patients interact with your practice, most notably where, when and which products they intend to purchase. This is an especially important tool for a practice that focuses its marketing efforts on the Senior Market for the purpose of selling and fitting hearing aids.

If you are interested in becoming an OTOhealth member, please contact us about joining the OTOhealth network. Within 24 hours, an OTOhealth specialist will be in touch to discuss your membership application further.

If you have any further questions about the membership process, or have any general questions about OTOhealth or our services, please call 866-OTO-HEAL (866-686-4325) or email us at sales@otohealth.com or visit our contact page.